Platinum Plus – The New Marriott Status?

On my flight yesterday, I overheard my seat opponent call a Marriott hotel to make a reservation, he said:

Hello, this is Fred. P. calling, a Platinum Plus, member and I would like to make a reservation for XYZ hotel on XYZ date…

 

I chuckled to myself.  You see, up until January, I thought there were only 3 tiers of Marriott elite status: Platinum; Gold; and Silver.  That was until I received my Platinum Premier card in the mail in January.  It is an unpublished higher tier, that doesn’t offer many other benefits except a few more bonus points.  And they sent me a free Marriott toiletry kit.

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The only Platinum Plus I have ever heard of is a shuttered strip club in Memphis.  So this interaction cracked me up.

Well it seems if Marriott is not clear in its terminology, or at least the marketplace perception of what this status is called.  Case in point, I posted this on facebook about this interaction:

Overheard my seat opponent this morning on the phone with Marriott, “yes good morning, this is Mike M., i am a Platinum Plus member, and i would like a reservation…” Ha ha, there is no “platinum plus” elite level. However my friends in Memphis tell me there is a Platinum Plus there… Maybe he is enrolled in a loyalty program there.

 

Without my prompting of the correct name, this is what frequent travel facebook friends of mine replied:

I don’t know what to think of this, but someone in Tampa claimed they were a Marriott Platinum Plus member as well. Maybe there’s a secret society out there…..; and

 

It is a thing, it is not advertised, I was Platinum Plus a few years ago, I don’t know how it was achieved but all my stuff said Platinum Plus;

To share my understanding of this name nuance, I then noted:

It is called Platinum Premier per my membership card. Platinum Plus is a strip club in Memphis.

Even after this clarification, I still had friends of mine, that I consider saavy, note:

It’s a designation You get after 1000 or 1200 nights. It’s real

 

So either there is a secret status, even more secret than Platinum Premier, called Platinum Plus.  Or Marriott needs to better brand recognize their elite loyalty tiers.  Which is it?

 

 

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